Blog Post by Erica Spoor
Erica Spoor
May 5, 2020 12:00:00 AM
8
min read
Event Strategy Lessons Learned from Jack Johnson’s Kokua Festival
I watched Jack Johnson’s live stream of his annual Kokua Festival this past weekend and ...
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Erica Spoor
Apr 14, 2020 12:00:00 AM
7
min read
COVID-19: A Look Back at The Last 30 Days of Digital Events
In the span of a month, the event and experiential marketing industries have experienced ...
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Erica Spoor
Apr 3, 2020 12:00:00 AM
8
min read
"Go or No-Go": Facilitating the Decision for Your In-Person Event
Event strategists around the world are reeling from the COVID-19 pandemic as in-person ...
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Erica Spoor
Mar 20, 2020 12:00:00 AM
10
min read
It's Time to Prep the Tiger Team
Right now, our businesses and communities are being tested. COVID-19 has catapulted us ...
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Erica Spoor
Jun 3, 2019 12:00:00 AM
4
min read
Leadership Offsites: Boondoggles or Business Drivers?
Every time I talk to one of my clients these days, it seems they are headed out of office ...
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Erica Spoor
Jan 23, 2019 12:00:00 AM
4
min read
Tips for Designing Executive Gatherings That Foster Engagement, Discussion, and Advocacy for Your Brand
Erica Spoor
Jan 9, 2019 12:00:00 AM
1
min read
Take a Seat at the Strategy Table
We often get asked the question "what is event strategy?" Impact Point defines event ...
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