IPG Strategy Team

IPG Strategy Team Mar 9, 2021 3:45:25 PM 12 min read

How Event Strategists Are Utilizing Digital Data

While the transition to digital events brought with it a hurricane of difficulties for ...

Start Reading

IPG Strategy Team Feb 22, 2021 11:47:06 AM 10 min read

Defeating the Digital Slump: Are You Maximizing Your Virtual Event Sponsorship?

In some ways, event professionals miss the days of in-person events, especially in terms ...

Start Reading

IPG Strategy Team Jan 6, 2021 2:34:19 PM 6 min read

2021 Event Strategy Study: RainFocus

2021 Event Strategy At the end of 2020, RainFocus, an end-to-end event marketing and ...

Start Reading

IPG Strategy Team Aug 14, 2020 12:00:00 AM 10 min read

The Four Commitments: How Your Team Can Build Inclusive, Diverse Events and Engagement Strategies

In one of the most defining moments of our country’s recent history, protests and ...

Start Reading

IPG Strategy Team Jul 30, 2020 12:00:00 AM 8 min read

Should You Charge a Fee for Your Digital Event?

For the past several months, the Impact Point Group strategy team has been evaluating ...

Start Reading