How to Make Your High-Touch Digital Event More Meaningful
Since the rise of COVID-19 in March, we have been watching and tracking large-scale tech ...
The Four Commitments: How Your Team Can Build Inclusive, Diverse Events and Engagement Strategies
In one of the most defining moments of our country’s recent history, protests and ...
Should You Charge a Fee for Your Digital Event?
For the past several months, the Impact Point Group strategy team has been evaluating ...
An Industry in Transition: Shifting from Event Strategy to Engagement Strategy
For the better part of three decades, in-person, B2B events have been a cornerstone of ...
Switching to Digital, Postponing or Canceling? Be Thoughtful About How You Communicate Event Changes to Your Audience
Many event professionals are still working through the decision of whether to postpone or ...
Tips for Facilitating an Engaging Virtual Meeting
Months after stay-at-home orders were put into place across the globe, business continues ...
Digital Event Forecast: Our Ongoing Audit and Analysis of 50+ Digital Events
The Coronavirus outbreak and the subsequent global pandemic has been a devastating shock ...
Measuring Digital Events: Prioritize Quality of Engagement Above All Else
In the last few months, enterprise-scale tech companies have been leaders in converting ...
Event Strategy Lessons Learned from Jack Johnson’s Kokua Festival
I watched Jack Johnson’s live stream of his annual Kokua Festival this past weekend and ...
COVID-19: A Look Back at The Last 30 Days of Digital Events
In the span of a month, the event and experiential marketing industries have experienced ...