Impact Point Group Blog

Admin Jan 7, 2022 4:12:29 PM 10 min read

Event Engagement: Is it Time to Rethink Your Return to In-Person?

When your team is making the choice between virtual and in-person events, there are many ...
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Admin Sep 8, 2021 9:00:00 AM 9 min read

The Key to Event Inclusivity: Experience Design

Trying to create a long-term event strategy in today's world can feel like trying to ...
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Admin Aug 24, 2021 9:00:00 AM 10 min read

The 5 Stages of Event Design

Events are a major part of your revenue strategy. Events for new product releases, ...
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Admin Jul 12, 2021 10:00:00 AM 10 min read

How to Drive Traffic to Virtual Events

In the wake of the COVID-19 pandemic, companies ramped up their virtual events to replace ...
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Admin May 25, 2021 10:00:00 AM 11 min read

Virtual Event Management: When to Choose Live, Simulive, and On-Demand

Engagement is quickly becoming the new word of 2021 event strategy, pushing COVID-19 out ...
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Admin Mar 31, 2021 10:29:00 AM 11 min read

5 Things All Successful High-Touch Event Strategies Include

Designing an efficient high-touch event strategy in 2021 is a challenge. With the ...
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Holly Leiker, Senior Event Strategist Mar 18, 2021 9:44:27 AM 5 min read

From the Source: Catering Your Digital Event Strategy to Executives

At Impact Point Group, we help event teams achieve business goals by carefully analyzing ...
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IPG Strategy Team Mar 9, 2021 3:45:25 PM 12 min read

How Event Strategists Are Utilizing Digital Data

While the transition to digital events brought with it a hurricane of difficulties for ...
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IPG Strategy Team Jan 6, 2021 2:34:19 PM 6 min read

2021 Event Strategy Study: RainFocus

2021 Event Strategy At the end of 2020, RainFocus, an end-to-end event marketing and ...
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Nicole Lewis & Katie Wall Nov 2, 2020 11:15:52 AM 13 min read

Busting Through the COVID Creativity Void: How to Host a Fun and Effective Virtual Brainstorm

We’re seven months into the COVID-19 pandemic and many of us are still working remotely. ...
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