Impact Point Group Blog

Erica Spoor, SVP Strategy Jun 20, 2024 11:14:01 AM 3 min read

Our Journey Continues as Sparks, A Freeman Company

A year ago, we proudly announced that Impact Point Group was acquired by Freeman, the ...
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Admin Jun 7, 2023 9:00:00 AM 4 min read

The time is Now: The end of Your Fiscal Year is the Right Time to Build Strategy Into Your Event Portfolio & Align Your Team

If your CMO stopped one of your team members in the hall and asked about your event ...
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Erica Spoor, SVP Strategy Apr 18, 2023 4:20:54 PM 5 min read

Impact Point Group, A Freeman Company

As you may have read, this month was a big one for the team and clients at Impact Point ...
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Admin Apr 12, 2023 8:26:19 AM 3 min read

Freeman Acquires Boutique Strategy Consultancy Impact point group

Dallas, Tx (April 12, 2023) Today, Freeman, the global leader in events, announced the ...
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Admin Apr 6, 2023 4:17:56 PM 6 min read

Getting ahead of your stressful event planning cycle

Every year it’s the same. You scramble and stress out about budget and planning for next ...
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Admin Nov 17, 2022 1:02:24 PM 9 min read

Do you have a content engagement strategy in place?

The pace of innovation in event planning seems to have accelerated overnight. Remote work ...
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Admin Aug 15, 2022 12:46:44 PM 7 min read

No More Bad Events Podcast

Impact Point Group's President and Chief Event Strategist, Erica Spoor, brings her energy ...
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Admin Jun 14, 2022 2:47:24 PM 7 min read

Executives At Events – That Is The Question.

Who convened the largest audience used to be the top metric on the leaderboard. Nowadays ...
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Admin May 19, 2022 2:16:49 PM 4 min read

What Makes An Event Sustainable?

What Makes An Event Sustainable Recently, making events sustainable has become essential ...
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Admin Feb 17, 2022 10:11:58 AM 14 min read

A Comprehensive Guide to Corporate Event Management

A Comprehensive Guide to Corporate Event Management Events aren't just about dates, ...
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