Virtual Event Management: When to Choose Live, Simulive, and On-Demand

May 25, 2021 | Admin

Engagement is quickly becoming the new word of 2021 event strategy, pushing COVID-19 out of the way. With the entire world moving to the virtual..

Corporate Event Ideas: The Growing Necessity for Live Facilitators

May 21, 2021 | Admin

As you start putting the pieces in place for your next digital event, it’s crucial to brainstorm corporate event ideas that can help you mimic the..

6 Skills Every Digital Event Strategist Should Master

May 18, 2021 | Admin

The Covid-19 pandemic fueled the revolution of digital events over in-person conferences. The change was already in the air, but the pandemic..

Useful Insights into The Past, Present, and Future of Event Engagement Strategy

April 27, 2021 | Admin

Events are not the same after COVID-19, and they will likely never be the same again. But everybody expects event planners to have the magic..

Strategic Event Planning Process: How Strategy and Planning Co-Exist

April 23, 2021 | Admin

When it comes time to plan a big corporate event, it seems like you never have enough time or resources. It's up to you to find the locale, choose..

Planning vs. Strategy: What Is Event Strategy?

April 20, 2021 | Admin

When you're in charge of planning an event for your company, it seems like your to-do list doesn't have an end. It's your main goal to have a..

5 Things All Successful High-Touch Event Strategies Include

March 31, 2021 | Admin

Designing an efficient high-touch event strategy in 2021 is a challenge. With the majority of participants craving person-to-person interactions,..

5 Things to Consider When Choosing an Event Technology Platform

March 29, 2021 | Admin

Transitioning from an in-person to a virtual event presents a fair share of challenges even to a seasoned event planner. Having the perfect ..

Corporate Event Management 101: Low-Touch vs High-Touch Event Strategy

March 24, 2021 | Admin

Over the course of the past year, the landscape of high-touch event strategy has changed considerably. During in-person events, customers could..

From the Source: Catering Your Digital Event Strategy to Executives

March 18, 2021 | Holly Leiker, Senior Event Strategist

At Impact Point Group, we help event teams achieve business goals by carefully analyzing and fine-tuning their event strategy. From audience size..