Impact Point Group Blog

Admin Mar 8, 2021 8:48:37 AM 3 min read

Women's History Month Industry Icon: Donna Shultz, MSM Inc.

As part of Women's History Month, we're thrilled to feature Industry Icon, Donna Shultz. ...
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IPG Strategy Team Feb 22, 2021 11:47:06 AM 10 min read

Defeating the Digital Slump: Are You Maximizing Your Virtual Event Sponsorship?

In some ways, event professionals miss the days of in-person events, especially in terms ...
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Erica Spoor Jan 29, 2021 12:59:20 PM 12 min read

Accelerating Evolution: What’s (Forever) Changed in Event Strategy

We begin 2021 with a feeling that we are on the heels of a COVID-19 recovery. Though ...
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IPG Strategy Team Jan 6, 2021 2:34:19 PM 6 min read

2021 Event Strategy Study: RainFocus

2021 Event Strategy At the end of 2020, RainFocus, an end-to-end event marketing and ...
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Erica Spoor Dec 21, 2020 3:58:19 PM 8 min read

Year in Review: The Evolution of Events in 2020

As we always do when we flip to the last page of our calendars, we like to take stock of ...
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Erica Spoor Dec 11, 2020 10:18:24 AM 7 min read

Digital is Here to Stay: How to Adjust Your Event’s Content Accordingly

With each promising news story about COVID-19 vaccinations, the event industry—and ...
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Erica Spoor Nov 18, 2020 9:08:44 AM 8 min read

Redefining Events in 2021: How To Think Beyond the “Hybrid” Experience

Through all the tumult and agitation our industry has endured in 2020, events appear to ...
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Nicole Lewis & Katie Wall Nov 2, 2020 11:15:52 AM 13 min read

Busting Through the COVID Creativity Void: How to Host a Fun and Effective Virtual Brainstorm

We’re seven months into the COVID-19 pandemic and many of us are still working remotely. ...
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Erica Spoor Oct 23, 2020 7:26:13 AM 10 min read

A Conversation with Mark Ferrone, Google Cloud Event Content Program Lead

In our most recent Digital Event Forecast we had the opportunity to connect with Mark ...
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Erica Spoor Sep 24, 2020 12:00:00 AM 20 min read

Mid-Day Q&A with Impact Point Group: Our Discussion on all Things Digital

Editor’s note: this is a transcript of a Facebook Live event with Impact Point Group’s ...
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